I'm Sofie, a UX Researcher based in San Francisco with an academic background in Biological Anthropology. My passion for understanding human behavior and decision-making led me to study topics ranging from the roaming behaviors of wild monkeys to primate brain size evolution to during my MSc program. I also spent time as a research assistant in Zambia conducting observational research on semi-wild chimpanzees at the Chimfunshi Wildlife Orphanage.
After working for two years in academic publishing at PLOS, I realized my passion for applied research and enrolled in Springboard's UX Career Track program. Since then, I have been pursuing my passion for UX research and design, first as a freelance researcher, and now as a UX Researcher at YouTube on the Rapid Research team.
My academic and research experience has helped me develop a unique perspective that I bring to my work as a UX Researcher. I approach problems with a curious mind, taking a mixed-methods approach where I leverage both qualitative and quantitative data to uncover the underlying motivations of users and provide actionable insights that drive impactful design solutions. My fascination with the "whys" and "what ifs" of complex UX problems fuels my work, and I am dedicated to informing user-friendly experiences that delight and empower users.
If you would like to know more about me, my work, or have any questions, don't hesitate to email me at firstname.lastname@example.org.